This is a silly commercial advertising the Toyota Sienna. I laughed out loud many times.


Toyota Sienna – Swagger Wagon

I think what I like most about this commercial were the parents and they way they were portrayed. Really, it was a commercial geared to mini-van moms and dads showing how cool you might be driving a Sienna. Although these parents might be a little over confident (and arrogant), they look like pretty good parents. They’re engaged in their kids lives. Period. When statistics say that the average parent spends only 15 minutes a day interacting with their kids, I say we need more parents like these.

Maybe Toyota is trying to tell people that paretns who drive Siennas are cool. I didn’t catch that. I saw parents who connect with their kids are cool.