Naming your ministry

Posted on 26. Oct, 2009 by in Fresh Ideas

helloI’ve been thinking a lot about ministry names lately.

Currently the name of Gateway’s Children’s Ministry is Kid’s Quest. Kid’s Quest was well branded here, but I feel a new name and new look is just around the corner for us, maybe launching a new look near the end of 2010.

Here’s what I’ve been thinking about. It seems like 5-10 years ago, it was a lot more common to find ministries with unique names. Now it seems it’s a lot more common for the Children’s Ministry to have some iteration of the church’s name. This makes total sense to me as you’re furthering the brand of the church through your ministry.

I’ve been a part of a few churches where we’ve renamed the ministry to sync up with the church’s name such as CT Kids (Cross Timbers), Anchor Kids (Anchor Church) and GBC Kids (Graceland Baptist Church). Even when I look around, I see other leading churches that do this as well: LifeKids (Life Church), KidSpring (NewSpring), Kids on the Move (Church on the Move) and so many others (Although there are still plenty of big and influential churches that don’t follow this thought).

So, what are you thoughts on this?

Meet Kenny

Kenny Conley has written 1891 posts on CMO.

Kenny Conley is the primary author of Childrens Ministry Online and the NextGen Pastor at Gateway Church in Austin, TX. In addition to creating the Illuminate Conference, a high quality kidmin conference designed specifically for volunteers, Kenny is a published author and speaker. For more biographical info, click here.


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64 Responses to “Naming your ministry”

  1. Truth of God

    29. Oct, 2015

    If you think changing your name and throwing on some new paint will fix a spiritual issue, you’re sadly mistaken.

    Take it before God in honest, genuine prayer and let God work. Just let God WORK. Stop trying so hard and trying to do your own thing. Seek God. Let God.

    Reply to this comment
    • Kenny

      10. Nov, 2015

      I don’t think anyone is suggesting that a creative name or decor will fix a spiritual issue. Did you read this post and the comments?

      Reply to this comment


  1. This Week in Children’s Ministry for 10/28/2009 - October 28, 2009

    […] Maybe it’s time to think about naming Your Children’s Ministry. […]

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