Most people know the group OK Go for their incredibly awesome music video with a choreographed dance involving treadmills. They’re not a band with the star appeal of U2 or Coldplay, but who hasn’t seen this video? Their creative genius got their music out there in a very creative way. I’m curious to know how many non OK Go fans bought this song (or at least the music video) simple becasue they liked the video so much or they came to like the music after being exposed to the viral video. I’ve not become a fan, but I did by the video several years ago for my video iPod.
Well, OK Go is at it again. This time with a new song set to Rube Goldberg Machine (think Mousetrap). I can’t decide if I like it more than the treadmills or not, but I’ve watched it three times already. That probably equal success for OK Go, right? It’s so creative. I remember seeing this kind of thing on TV as a kid as well as playing Mousetrap and trying to come up with my own version. I think this video should really appeal to boys and I expect we’ll see the internet swarming with similarly inspired remakes.
So leaders, we’re not that entirely different. We’ve got a message like OK Go has a song that we want others to hear. How are we going to tell it differently?
Just in case you’ve been living under a rock the past 5 years, here’s the treadmill song:
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