After consulting experts and leaders in all things multisite, we at Worlds of Wow have a few things to share regarding logos and branding. We are excited share them with the CMO family in regards to multisite kid spaces. A special thanks to Kenny for letting me guest blog here today!
Same Logos: This may seem like a no-brainer but developing the same logos helps your church in several ways. Using the same logo throughout all your ministry spaces maximizes your budget dollars. Like logos also helps your church environment. Families will associate your ministry by the logos-just like any other brand recognition.
Same Colors: By choosing the same color palette for your ministry spaces you create similar environments. Let your walls work for you! Colors are a great way to keep your campuses unified in look and design. A fresh coat of paint on the walls can do a lot to spruce up an environment. Consider your logo and choose wall colors that compliment them.
Same Signs: Having the same style of sign will make it much easier for families to recognize classrooms campus to campus. Often times, your families will jump campus to campus. By utilizing like signage-you create an even greater sense of community among your campuses regardless of their location.
If you have spent any amount of time on this blog, you know how Kenny feels about colors, logos, and fonts. He has had several posts regarding ministry branding. The environment you create on the walls of spaces is an import part of the ministry that happens inside those walls. Your ministry walls can tell the story of what your church is about. That is a super important detail for all churches but especially for multisite ones. When guests or members attend different campuses-they will know what to expect location to location.
Meet with your team and talk it over! Take a look at your ministry environments. Do your walls tell the same story campus to campus? Do you think families could hop campus to campus and know what to expect
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