Okay, my design question isn’t really random, it just doesn’t have anything to do with kids or church ministry.

My parents own their own tax business. They’ve been a part of a franchise for the last 5-6 years, but now they’re out on their own. They’ve selected their name, but now they’re working with a design company to develop their logo. They’ve got several really good options on the table and they’re needing to select one concept that they’re going to take further. My good friend Matt McKee had some really good advice that I think they’ll take into consideration in the revision process. However, I wanted to get some feedback from a general audience as well. Most of the readers of this site aren’t in the “tax business” but everyone has to pay taxes. So, as a general tax payer, which of these concepts do you connect with most.

Oh, let me give you the context. The franchise my parents were with last had a logo that was Red, White and Blue. Matt asked if my folks were doing taxes or running for office! ūüôā My parents have a strong presence in their city and felt it was good to incorporate those same colors to continue to connect with their previous clients although their name has changed. Their company is in South Georgia in the same town as a large Air Force base with many military clients, which also is reason for the star and the patriotic colors.

Okay, now that you know the context, what do you think? What would stand out the most to you as someone looking for a company to do your taxes?

Option 1:

tax1

Option 2:

tax2

Option 3:

tax3

Option 4:

tax4

Option 5:

tax5

So what do you think? What option do you like and why? What would you revise to the option you like?

BTW, you may say “I wouldn’t really know about this because I got to a CPA for my taxes.” If that’s you, you’re probably paying too much to have your taxes done. Clergy taxes are more complicated and unfortunately CPA’s are usually better equipped to handle our taxes, but we pay for it in the end. My parents are experts in tax law, especially dealing with clergy. So, if you think you’re paying too much to have your taxes done, you should give them a call. Contact me and I’ll connect you with them. Read more about this here.