Congratulations, you’re finally on facebook. Unfortunately, now that you’re settled, it’s time to move on to what’s next. Okay, I’m just kidding… sorta.

Just repeat after me:

I will not be that guy/girl
who’s still talking about myspace
when the rest of the planet is using facebook

 Don’t be that guy, right? Here’s what you need to know. More people are on facebook than the population of China. Twenty percent of the worlds population logs into facebook every month. That’s pretty impressive. Oh, but your young leaders and students aren’t on it anymore. In the words of social media savvy college student,

“It’s dead to us. Facebook is something we all got in middle school because it was cool but now is seen as an awkward family dinner party we can’t really leave.” 

If you plan to lead, which you should. You need to be on facebook. It’s where much of your audience is. However, you can’t stop there. The generation who we need to be investing in most to lead kids and students into the next generation isn’t on facebook. It’s dead to them. We must figure out how to go to them. How do we leverage twitter, instagram, snapchat and tumblr to engage the generation that we need to be having a conversation with most.

Need to be “schooled” in the ways of social media? Take your cues from a teenager in this mazing article about how the conversations is happening in his world of social media. Read his article, “A Teenager’s View on Social Media.”