Most people know the group OK Go for their incredibly awesome music video with a choreographed dance involving treadmills. They’re not a band with the star appeal of U2 or Coldplay, but who hasn’t seen this video? Their creative genius got their music out there in a very creative way. I’m curious to know how many non OK Go fans bought this song (or at least the music video) simple becasue they liked the video so much or they came to like the music after being exposed to the viral video. I’ve not become a fan, but I did by the video several years ago for my video iPod.
Well, OK Go is at it again. This time with a new song set to Rube Goldberg Machine (think Mousetrap). I can’t decide if I like it more than the treadmills or not, but I’ve watched it three times already. That probably equal success for OK Go, right? It’s so creative. I remember seeing this kind of thing on TV as a kid as well as playing Mousetrap and trying to come up with my own version. I think this video should really appeal to boys and I expect we’ll see the internet swarming with similarly inspired remakes.
So leaders, we’re not that entirely different. We’ve got a message like OK Go has a song that we want others to hear. How are we going to tell it differently?
Just in case you’ve been living under a rock the past 5 years, here’s the treadmill song:
Ye haw cowboy.. this is what we do nearly every week.
“Building Contraptions that hold families toghether.”
Logo on The Big Truck.. see you at Orange.
We are bringing some contraption pieces with us.
http://www.youtube.com/watch?v=UJKythlXAIY I like this rendition the best!
I agree that creativity is necessary in the presentation, but did anyone else think that the message got lost in the presentation on the new video? I didn’t even pay attention to the song and especially not the lyrics the first time I watched it because I was so focused on what was going to happen next. Maybe this is something we need to guard against, that the message doesn’t get lost. Either way, great post and great vid.