I just finished reading Tribes by Seth Godin. Great book. I need to go back through it an pull out all the nuggets of goodness that I can apply to life and ministry. One thing that really intrigued me was the idea of creating movements and raging fans. I found an example of this today right here!

Behold the Three Wolf Moon Shirt.


Dumb, isn’t it?

I guess it started as a joke. Someone gave this thing a ridiculously positive review outlining it’s mystical powers. Other people have caught on and now it has almost 500 reviews with an average rating of 4.5 stars. Even the negative reviews are funny. Seriously funny. I’ve included some of the reviews at the bottom of this post.

The not so funny part is that the shirt has increased sales by almost 2000%.

Weather organized or not, these people created a movement around a stupid T-Shirt. How do we in ministry create this kind of fan base around aspects of our ministry or the ministry as a whole? It could be a service that everyone wants to work at, a program everyone wants to serve in or even a ministry t-shirt that everyone can’t live without. I know that’s the kind of energy I’d like to see among my team.

What do you think?


Review One: This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that’s when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to ‘howl at the moon’ from time to time (if you catch my drift!). The women that approached me wanted to know if I would be their boyfriend and/or give them money for something they called mehth. I told them no, because they didn’t have enough teeth, and frankly a man with a wolf-shirt shouldn’t settle for the first thing that comes to him.

I arrived at Wal-mart, mounted my courtesy-scooter (walking is such a drag!) sitting side saddle so that my wolves would show. While I was browsing tube socks, I could hear aroused asthmatic breathing behind me. I turned around to see a slightly sweaty dream in sweatpants and flip-flops standing there. She told me she liked the wolves on my shirt, I told her I wanted to howl at her moon. She offered me a swig from her mountain dew, and I drove my scooter, with her shuffling along side out the door and into the rest of our lives. Thank you wolf shirt.

Pros: Fits my girthy frame, has wolves on it, attracts women
Cons: Only 3 wolves (could probably use a few more on the ‘guns’), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.

Review two: Unfortunately I already had this exact picture tattooed on my chest, but this shirt is very useful in colder weather.

Review three: So after much meditation, fastings, prayers for guidance, consultations from priests, and reading these reviews,I decided to buy 2 of the “3 wolves shirts”. I took the advice of a reviewer and cut out the wolves from the second shirt and sewed it on the back for that extra protection. After trying it on I still didn’t feel that full 6 wolves protection I’ve read about. I didn’t want to feel 20% protected, I wanted that 100% guarantee I thought I was paying for. So I went back on Amazon and purchased 9 additional shirts for a total of 27 WOLVES! I now am the well protected owner of a, one 6 wolves shirt, one 12 wolves pants, one 3 wolves full facial ski mask, and two 1-1/2 each wolves gloves! I feel so fully protected I could easily walk through the streets of Compton or Afghanistan with virtually no worry at all!