I figured I’d start off Orange Week with an intro to Orange. I know that some reading this site don’t know what Orange is, so let’s start with the basics. Here is a quick video that efficiently describes the Orange strategy! This video was developed by David C. Cook, the publisher of “Think Orange.”

Let’s take a closer look at the elements that make up Orange. That’s right, yellow and red.

I like the paragraph at the end of this video.

Orange is a strategy that combines critical influences to demonstrate the message of God’s story and influence the next Generation.

This week we’re going to spend some time talking about these critical influences, which are families and churches. Red and Yellow. Let me be a little more specific. The church is almsot always yellow, adequately representing the light of Christ. In today’s time though, the home isn’t always red. Families are more disconnected than ever. Not only is Christ not at the center of many of our church-going families, but many of these families are not places of love and acceptance. What about families outside our churches? Can they be Red? What about families that do love each other and follow Christ, how do they become Orange? These are great questions and I’ll try to address those this week.

The important thing I want to designate is though. Red (families) alone is great and it will impact the next generation. Yellow (churches) alone is great and will impact the next generation. However, when the two work together – when the two collide, the impact is greater than the two influences combined! So I hope to describe the kind of red that collides with yellow. Maybe this is a revolution of red that will sweep our churches. I also hope to describe the kind of yellow that collides with red. Maybe we’ll stop wasting our time and money on things that do nothing to engage the hearts of parents.

Wow, I can already tell, this is going to be a great week!

Follow everyone writing Orange this week here!